Presentation Resources 2026

We are happy to begin the resources page listings for 2026. This page will feature a summary of each months presentation along with links to resources presented and where appropriate links to the presenters profiles or websites.

January 2026 – AISEO for Modern Search – January’s presentation from Jason Davis of Makarios Marketing was particularly powerful and timely.
March 2026 – WordPress and AI – Donna Botti presentation about WordPress and AI
June 2026 – Going Static! – Liam Dempsey of LB Design gave an excellent presentation about designing a site with WordPress then making it static!

Presentation Resources 2025
Presentation Resources 2024

Going Static! – Liam Dempsey – June 2026

This months presentation dealt with the idea that there are sites that don’t need dynamic content and the extra cost and time involved in maintaining a WordPress installation can be overkill. That said, for those of us familiar with building the website using the tools and functions WordPress provides.

For these situations a great solution is to build in WordPress and then convert the site to static HTML when it’s completed. Liam demonstrated a tool called “Simply Static” which is a WordPress plugin used to convert entire sites into static pages.

Liam also covered ideas such as using a Google Sheet framed into a website that allows clients to more easily update a spreadsheet type content without needing to interface with WordPress. To review the presentation please visit Liam’s Slide Deck right here!

Liam’s company LB Design is always available to consult on a large variety of WordPress and other design projects.

March 2026 – Donna Botti – WordPress and AI

The importance structured data plays in AI Search, keep takeaways at top of Articles, note how AI places Expertise and Experience to determine authority and trustworthiness. Include the Bing profile to assist the GMB profile. (AKA GBP). Note using Co-Pilot and Co-Work along with Apple Business Connect also. Needs pull from numerous sources to create precedence in lists and responses. Also noted the following:

During her March presentation for WordPress and AI Donna shared the following resources with us.

  • Claude Code
  • Asana
  • Google Gemini
  • Microsoft Copilot

January 2026 – AISEO – Tailoring SEO for Modern Search

This month we had the honor of hosting Jason Davis of Makarios Marketing who gave his presentation on SEO for the new AI tools people are using to locate resources and answer their needs.

In general, an important key detail appears to be tailoring page content to how people now interact with AI vs. Traditional Search systems like Google or Bing.

The traditional search systems were much less conversational. People didn’t ask questions as they might to another person but just entered concise descriptions of what they were looking for. Think “Thai Restaurant Near Me” which might now be “Hey GPT, do you know of any Thai Restaurants in the Philadelphia area within half an hour drive that are particularly high rated for creative entrees?”

In traditional SEO speak this is often considered a “Long Tail” seo detail but is also more conversational. AISEO is also going to be increasingly dependent on inbound links and ratings and reviews as it is familiar with sites like Yelp! and Google Reviews and will run a search query through those. If it sees the words “Creative” in a Yelp! review that may curry (Did we switch to India’s cuisine?) favor where those would be less influential with a simple traditional search. If clients or employers want their sites to show up they need now to be more imaginative regarding the text on pages and even specific pages to address specific search queries.

When we add the benefits of inbound search, setting up sites to be found by AISEO gets complicated and will also be more time consuming as well relative to traditional search. Prompting guests clients and friends to leave reviews just became even more critical.

Jason also emphasized the importance of CONSISTENCY in making sure sites agree with other resources such as Address, Phone, Web URL and content on site connected to social media and inbound links.

  • Google Business Profile
  • Industry Directories
  • Managing and responding to reviews
  • Focus on how-to’s and instructions
  • Publish Consistently
  • Refresh Older Content
  • Approx. 1,500 words on a page seems to be the “sweet spot”
  • Use TechnicalSEO.com for limited no-cost Schema markup
  • Note that LLMS.txt files may be becoming more relevant
  • Use Multiple FAQ’s pages to address more AI information queries
  • Use more additional pages period to address these queries
  • Use Additional Locations pages as well for physical location businesses, better than a single Locations page.

Jason Davis’ Slide Presentation – Link to Canva Slides
Jason’s Website – Makarios Marketing