We are happy to begin the resources page listings for 2026. This page will feature a summary of each months presentation along with links to resources presented and where appropriate links to the presenters profiles or websites.
January 2026 – January’s presentation from Jason Davis of Makarios Marketing was particularly powerful and timely.
Presentation Resources 2025
Presentation Resources 2024
January 2026 – AISEO – Tailoring SEO for Modern Search
This month we had the honor of hosting Jason Davis of Makarios Marketing who gave his presentation on SEO for the new AI tools people are using to locate resources and answer their needs.
In general, an important key detail appears to be tailoring page content to how people now interact with AI vs. Traditional Search systems like Google or Bing.
The traditional search systems were much less conversational. People didn’t ask questions as they might to another person but just entered concise descriptions of what they were looking for. Think “Thai Restaurant Near Me” which might now be “Hey GPT, do you know of any Thai Restaurants in the Philadelphia area within half an hour drive that are particularly high rated for creative entrees?”
In traditional SEO speak this is often considered a “Long Tail” seo detail but is also more conversational. AISEO is also going to be increasingly dependent on inbound links and ratings and reviews as it is familiar with sites like Yelp! and Google Reviews and will run a search query through those. If it sees the words “Creative” in a Yelp! review that may curry (Did we switch to India’s cuisine?) favor where those would be less influential with a simple traditional search. If clients or employers want their sites to show up they need now to be more imaginative regarding the text on pages and even specific pages to address specific search queries.
When we add the benefits of inbound search, setting up sites to be found by AISEO gets complicated and will also be more time consuming as well relative to traditional search. Prompting guests clients and friends to leave reviews just became even more critical.
Jason also emphasized the importance of CONSISTENCY in making sure sites agree with other resources such as Address, Phone, Web URL and content on site connected to social media and inbound links.
- Google Business Profile
- Industry Directories
- Managing and responding to reviews
- Focus on how-to’s and instructions
- Publish Consistently
- Refresh Older Content
- Approx. 1,500 words on a page seems to be the “sweet spot”
- Use TechnicalSEO.com for limited no-cost Schema markup
- Note that LLMS.txt files may be becoming more relevant
- Use Multiple FAQ’s pages to address more AI information queries
- Use more additional pages period to address these queries
- Use Additional Locations pages as well for physical location businesses, better than a single Locations page.
Jason Davis’ Slide Presentation – Link to Canva Slides
Jason’s Website – Makarios Marketing