This month, Matt L will be providing a recap on a podcast episode that Donna Botti and Bob Clark from Delos, Inc created, Internal Links Matter, on the Get Digital Marketing Results podcast. Unfortunately Donna is unable to present herself.
Before your content can rank, Google needs to be able to find the content. Having an internal linking strategy helps with that. Internal links also help provide value to your site's users.
Matt was able to speak with Donna about some aspects not mentioned in the podcast and will also share some experience he's had with internal linking.